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- magazin innovation Managing Director Martin Nettleton says: “Last month, we saw a record number of interactions from our website as a result of our advertising and PR, with enquiries coming directly from the contact form online, via email and via calls into our customer service department. “We are a trade specialist so all retail enquiries and enquiries from smaller independent installers are handled by our customers, which means they are sharing directly in the success of our campaign.” The Department of Business, Energy and Industrial Strategy sponsored award is one of the most competitive categories in the Trade Association Forum’s annual awards. It recognises a successful initiative, by a trade association, to tackle an important issue that will drive the future prosperity and growth of its members. Sunglasses allow better vision in bright daylight, and may protect one's eyes against damage from high levels of ultraviolet light. Typical sunglasses are darkened for protection against bright light or glare; some specialized glasses are clear in dark or indoor conditions, but turn into sunglasses when in bright light. Most sunglasses do not have corrective power in the lenses; however, special prescription sunglasses can be ordered. Specialized glasses may be used for viewing specific visual information (such as stereoscopy) or 3D glasses for viewing three-dimensional movies. Sometimes glasses with no corrective power in the lenses are worn simply for aesthetic or fashion purposes. Even with glasses used for vision correction, a wide range of designs are available for fashion purposes, using plastic, wire, and other materials. Martin Nettleton adds: “We invested in the campaign to target those larger installation and distribution companies increasingly dissatisfied with the big fabricators who are starting to compete with them by setting up their own networks of trade counters and distribution outlets.
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